about me

  • My guilty pleasures

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    My sweet tooth

    Something you should know about me, is that I have a true love of sweets. Not only do they give you an energy boost but they are also great for learning information architecture with! My favourite all time sweets have got to be bubble gum fizzy bottles, if you are hiding have some I will probably find them and eat them.

  • Daniel Profile Photo

UX for Good

Originally from Mexico but now truly a Londoner. I'm proud to be an experience designer passionate about crafting user centred products that truly help make peoples lives easier and hopefully better.


Essentially I'm a storyteller at heart, avid sketcher and interface designer.

Design should be delightful

For me experience design is much more than just building a set of features or products. It's about defining problems, simplifying solutions and understanding that every design is made for people.

My journey into UX has been a lot of hard work but I can honestly say it's what I love to do! Below are some of my favourite companions for every single one of my projects.

Cups of coffee per week
Est. hours spent on Sketch
Moleskin Sketchbooks
Spotify Playlists

design principles

As as UX designer it's my job to bridge the gap between my team and the users. I enjoy collaborating and working in an agile environment as it's the best way to communicate and develop ideas together.

I'm a strong advocate of good design principles & tools, here are a few I like to stick by:

Know the user, test early and often, always be prepared, enable shared understanding and most importantly keep things simple.

My toolkit

  • Photoshop
  • Sketch
  • Omnigraffle
  • Invision
  • Marvel
  • HTML
  • CSS

design process

Research

Competitive Analysis

Feature Analysis

Concept Mapping

Task Analysis

Surveys

Conducting Interviews

Contextual Inquiries

Define & Concept

User flows

Site Maps

Personas

Scenarios

User Journey Map

Empathy Maps

Storyboards

Initial Ideas (Sketching)

Design Studio

Prototype & Test

Paper Prototyping

Initial Testing

Wireframes

Clickable (Interactive) Prototype

Usability Testing

Style Guides

High Fidelity Mockup

Methods & Skills

  • Research
  • Prototyping
  • Wireframing
  • User Testing
  • UI design
  • User Journey Map
  • IA
  • Sketching
  • Design Studio

Got a project in mind? Let's Talk!

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© 2015 Daniel Abreu Hermoso